CEO Joe Barbat Discusses Current Wireless Industry Trends
Some interesting wireless industry products that are trending right now include Near Field Communications (NFC) –which is an emerging technology enabling close range device-to-device interaction. There are two main technologies with NFC, open NFC and secure NFC.
Open NFC refers to the interaction of two NFC-enabled devices, or the use of an NFC device to read a chip embedded for example, in a card or other print medium. Secure NFC, on the other hand, is about using your mobile device as a credit card or virtual wallet to pay for things by swiping it over an NFC reader.
Currently, NFC is mentioned as one of the most exciting areas in the wireless industry in terms of revenue generation. Projections show that up to 700 million NFC-enabled mobile phones will be sold by 2013.
NFC tags, which cost only a few pennies, offer huge potential for advertisers, retailers, and others to reach, reward and stay in touch with their customers. These tags can be promoted at any location such as a coffee shop, a phone retail store, or even at a grocery store, with immediate and measurable results. The great thing about NFC tag reading is that it requires very little existing infrastructure, other than a mass market of NFC-capable devices out in the industry and recognition from marketers as to the benefit of such tags.
In addition to reading tags, with open NFC consumers can easily connect their NFC phone with another one, simply by tapping the two devices together. In this way, you can easily swap content, such as photos, or play two-player games, without the need for a time-consuming hook up through Bluetooth.
About Joe Barbat
Joe Barbat is the Chief Executive Officer and Founder of Wireless Toyz, one of the first cellular phone and wireless device retailers to bring together several different service providers under one roof.
Customers at Joe Barbat’s Wireless Toyz franchises are aided in choosing products and service plans by Wireless Toyz wireless experts. Matching customers’ lifestyles or business requirements to the best available options, wireless experts make shopping at Joe Barbat’s Wireless Toyz a convenient and enjoyable experience.
Throughout the company’s record growth, Joe Barbat has emphasized integrity and accountability in his work with Wireless Toyz. Recently, Joe Barbat reassumed leadership of Wireless Toyz after its sale to a private equity firm in 2007. Following a series of setbacks in 2008 and 2009, Joe Barbat returned to his position as CEO in order to lead the company back to national prominence.
Joe Barbat’s many honors include selection as a Crain’s Business Top 40 Under 40. Joe Barbat has spoken about his success with Wireless Toyz at such venues as the Leaders & Innovators program at Lawrence Technological University.
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